To revamp their Gaming department and launch 9 new products, Logitech needed a new brand identity, complete with new logo,
new website and new personality.
The new Logitech G logo had to be powerful enough to stand on its own, while not conflicting with the master brand.
Hand Science - Brand Introduction Video
To promote the new brand message of "Science Wins”, a film was created that showed the science behind Logitech's newest mouse.
The new website featured the lab where Logitech created their gaming devices, and showcased the thing that mattered most to gamers,
the games they play.